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100% NORWAY with NORWEGIAN ICONS - exhibiting at the London Design Festival, TENT London - the inter


Photo: Siren Lauvdal

Tent London & Super Brands London have established themselves as showcases for independent design talent and brands. This year they will also host fairs for national pavilions during the Festival, with 450 exhibitors from 29 countries while a new feature, Techable, provides a platform for tech enabled design.

100% Norway with Norwegian Icons will, for the 12th time, return to London Design Festival, 24-27 September. This year, the line-up is set to be stronger than ever, with 33 of Norway´s most talented designers presenting their products and prototypes at the exhibition, which once again forms part of Tent London – the international design event at the Old Truman Brewery in East London.

A collaboration between The Norwegian Centre for Design and Architecture (DOGA), the Royal Norwegian Embassy in London and Ministry of Foreign Affairs, in partnership with Norwegian Icons, 100% Norway 2015 is focused not only on Norwegian designers, but on the complete process of design and production.

Every product exhibited this year is ‘100% Norwegian’, i.e. both designed and manufactured within Norway’s borders.Curated by Benedicte Sunde of DOGA and Peppe Trulsen of Norwegian Icons, 100% Norway will feature prototypes from the selected designers alongside classic and contemporary products from Norwegian interior and furniture products, as well as a display of material applications from Norwegian manufacturers. www.100percentnorway.com

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